Pharmaceutical companies spend $27B per year on physician promotion. There are 81,000 pharma sales reps and 12,000 sales leaders in the US.
Pharma selling is an indirect sales model making it very difficult to measure promotional response. Reps are expensive, and they are selling an expensive product to a customer who has very limited time.
With over 50% of pharma sales teams on a CRM, we can leverage these big data sets and build validated behavioral models of their prescribers. We can finally put predictive analytics decision tools in the hands of customer facing personnel.
Business Model: SaaS
Customers: Pharma & Biotech sales and marketing teams
Distribution: Mobile and web platform
Key Differentiator: Specialized focus on the unique needs of the pharma customer. Regulatory constraints and indirect sales model require a new solution.
Key Technology: Validated behavioral profiles of key US prescribers.