Inspired by 9gag but choosing a niche like Someecards has. Unethical Hacks posts short, simple everyday hacks which can be easily shared.
9gag and ViralNova both drive tremendous traffic and profit off of adsense. Simple and provable.
It's a model that may have tried. Why is Unethical Hacks different? We are going to gain social and mainstream media attention by hiring a Tuba player to follow Toronto Mayor Rob Ford around for a day.
Google "rob ford tuba" for evidence of this.
The tuba event hasn't happened yet.