In the ever expanding online retail space in India, everybody is concentrating on multiple brands and categories for all ages and sexes. Under A Man will also do something similar, but with a difference. In the current market space, we believe, men’s products are given a step motherly treatment. Every retailer is concentrating on selling products for women, since shopping is predominantly considered to be a woman’s forte. But as per our research, men today are more willing to shop for themselves than ever. They are more open to the idea of self-grooming. Many men in India, are shy to go to the counters and ask for products which they believe is for a woman, even when they understand that it is a unisex product and a must-have in their wardrobes. So we at Under A Man, will provide a range of products for men of all ages. We will make sure that men can find all the products they want or cherish owning something, making it a one-stop-store to go to online.