U Grok It is the missing piece to the exploding world of the Internet of Things. Our passive technology that uniquely identifies objects is a key component to digitizing and connecting the physical world. Based on standard UHF RFID U Grok It provides the easy to use way to identify, locate, track and inventory just about anything using your smartphone. U Grok It is a complete solution built on our proprietary reader that attaches to any iOS and Android device via the audio port and including vertical applications, a could-based backend that provides recurring revenues and a robust and open software development kit that allows developers tin integrate the features of RFID into their apps. U Grok It makes RFID affordable and accessible.