Twyst (http://twyst.in) is a new service designed to 'democratize' Loyalty / Retention.
Twyst makes it really easy for small and medium retailers to set up flexible and powerful, repeat-visit based incentives for their customers. The service helps retailers incorporate loyalty into the marketing mix, and in turn get more value out of all their existing marketing efforts.
Users on Twyst (app and web service) get rewarded and recognized at the places they already frequent. Consumers are also able to discover new places to visit, based on their location, displayed preferences and other factors.