The name Tutto comes from the Italian language meaning “everything.” Shoptutto.com will be a penny auction that has a retail store to the site. In this way, Tutto will combine the products and security that retail stores bring with the savings and benefits of a penny auction. The twist our site will offer is that we will give our members 50% of the bids they spend on lost auctions towards store credit to buy items in our retail store. All items sold in Tutto’s store will be set to retail price. User’s will have the complete freedom to choose how they pay for the retail items they wish to buy, whether it be through credit card or store credit. This method will attract a greater customer base, maintain a higher level of customer satisfaction, and still prove profitable.