Waiting sucks. TurnStar changes waits into mutually rewarding experiences by creating, maintaining, and extending a relationship between business and customer. The TurnStar online waiting list allows patrons to join queues from anywhere and wait online, not in line, then receive a text or voice alert for their turn. This improves transparency and increases wait tolerance, driving new and return patrons. Post-visit marketing and surveys add revenue opportunities both during and after the visit.