TrueSocialMetrics is a Social Media Analytics tool that solves the problem of Social Media ROI. It is based on Avinash Kaushik's metrics, including economic value. These metrics measure the real impact of Social Media Marketing on the business.
Main customers - social media agencies, marketing departments in companies, individual marketing and analytics specialists.
7k - registered users to current date - Aug'13
Profit >$5k per month
$0 - spent on promotion
Reached break-even point
10% - average Churn rate per month and only 5% in July among paying customers