TrueSight is an online local guide and review site optimized for a refined set of categories* to take a share of the $40B (2013) digital advertising market.
Our mission is to provide users with superior discovery outcomes by leveraging personal networks (e.g. micro-networks consisting of select friends, associates, influencers, etc.) that result in fewer, but more meaningful reviews. This blend of qualitative (i.e. reviewer personality, character) and quantitative (i.e. short commentary, recommendation) data points result in real insights and avoid current solution pitfalls such as; lack of authenticity, overwhelming datasets, and faceless sources.
*Categories we target have the following characteristics:
personal component to service, repeat usage, moderate/high operator turnover, and abundant choices.