TrueLens puts the potential of 2 billion daily social expressions to work, helping individuals and marketers both have more fulfilling relationships.
TrueLens offers social behavioral data and predictive modeling solutions to:
- Provide customer intelligence for Market Research
- Improve personalization for higher engagement and loyalty
- Predict customer behavior to drive additional revenue
- Acquire profitable new customers
TrueLens clients include: Neiman Marcus, Urban Outfitters, Adidas TaylorMade, Sands Casino, Game Show Network and Johnny Cupcakes.
Founded 2010 by MIT Media Lab graduates, based in Cambride MA, TrueLens is backed by Google Ventures, Charles River Ventures, 500startups, CommonAngels, Boston Seed, Dharmesh Shah (HubSpot), Nick Ducoff (Infochimps), Waikit Lau (Tremor) and John Simon (General Catalyst).