Over 300 billion dollars worth of digital media is shared by an estimated 500 million people each year through P2P networks. Over 85% percent of this activity is through the use of the BitTorrent protocol. Tru Optik is the first and only company to collect and analyze real-time IP verified BitTorrent analytics for the use of digital demand ratings, audience segmentation, and content optimization. BitTorrent generates 4x more data points daily than the Twitter fire hose and accounts for more than 40% of all worldwide TV, Film, Music, Video Game, and Software downloads. Through the use of our proprietary Big Data Analysis technology ADA (Adaptive Dynamic Analytics), Tru Optik cross analyzes this vast proprietary data against traditional social, web, mobile and offline data to provide cookie free understanding of any demographic, behavioral, and psychographic audience segment.