The product is a 'hook' for developing an open, location aware social network. The product serves two use cases:
1. Event based group tracking: For a specific event or duration users can keep track of each other without making or answering multiple phone calls/messages.
2. Visual voting for choosing locations - An interface for users to vote for/like a location and broadcast their votes to their group. Users no longer have to call each other to decide 'where to meet right now'.