Trenduce is a mobile app that enables fashion enthusiasts to express and inspire others with their style statement. In a very intuitive way, users are able to create personalised 'Shopable Style Boards' with their own pics, text and product pics from partner brands, thus enabling common people to become fashion icons or influencers. They get rewarded for their influence. Their followers can consume content in an engaging way, shop directly from the Style Boards and also send direct message to the influencers (for personalised advice). For the partner brands it will be a simple, single-point platform for influencer marketing.