TrendPo advertises on Facebook and Twitter using an automated process of ranking Facebook and Twitter conversation for the most recently engaged audiences. By identifying the targeted audiences from the beginning, TrendPo can track those audiences to the desired conversion on either social media or to a customer's website. This leads to better ad performance and better ROI tracking.
CUSTOMER PAINS: Most social media advertisers struggle with finding the right "interest groups" to target on Facebook or Twitter. They also can't analyze their ads ultimately convert into an ROI. They waste a lot of money running underperforming ads. TrendPo solves the question for customers who ask, "I spent $10K on Facebook ads and had 100K website visits last month. Was it worth it?"