Tractive is a hardware/software solution that allows a pet owner to locate his pet at any time, anywhere and get notified if it leaves a virtual fence set by the user.
Tractive mobile applications will not only allow managing pet information (registration numbers, vet appointments, vaccinations...) and photos, but also sync the information across devices. Tractive apps will integrate with Facebook to allow users to see their friends’ pets, share photos and other pet information. Leveraging social networks and extending them to pets will help to virally grow brand awareness.
Tractive is using Twilio technology to send SMS messages to the Tractive devices in order to wake them up and retrieve the latest pet positions.