Totefish, short for Totally Efficient Shopping, is a new store search platform that makes finding stores -- and knowing which of them have deals -- quick & efficient. Using our own proprietary taxonomy, we organized 8000+ stores by their categories of goods in order to provide users with comprehensive and complete lists of stores, in one search. Then, we integrated deal feeds so that users could quickly filter their search results by available coupons, sales and shipping deals. We solve the user frustrations and retailer problems presented by traditional search methods -- incomplete listings, SEO-driven results, ad-based placement, clunky interfaces and a lack of deal integration and sorting abilities. Now that's an efficient store directory. That's Totefish.