Tipsy helps bars to communicate with their potential future clients by sending offers and envent planning on a mobile app. It is basically an electronic flyer.
Imagine you own a bar and tonight, nobody is in there. With tipsy, you will be able to send instantly a flyer to thousands of persons in your city.... "Mojito at $5" "free entrance at 10 pm for a great gig!" etc.
The mobile app is free, in order to get a maximum of users. It has social media features (friends, chat etc.).
The bars pay to spread their offers to users of the mobile app (it's how we get money!).
Since tipsy is flexible and cheaper than usual marketing tool, it is a great prospection product for bars.
The concept of tipsy could be then applied to other markets (clothing, restaurant etc.).
A particular effort has been made to get a very easy marketing tool for bars. Indeed, owners are not very familiar with social techs.
We also plan to reliy our business strategy on outdoor sales force.