A path breaking patented mobile platform, THiNC will transform the loyalty program paradigm by revolutionizing brand communication with consumers. THiNC’s app creates direct communication, enabling brands to collect data, and reward and influence customers without receipts/coupons/paper proofs of purchase.
Market Size: THiNC's initial focus will be the major apparel, sporting goods, consumer packaged goods brands. Per the Nielsen Catalina Report, the worldwide 2011 CPG ad spend was $22 billion, of which the mobile ad spend was $5.3 billion. Juniper Research estimates the 2012 overall in-app mobile ad spend at $2.4 billion. This figure is projected at $10.4 billion by 2017 (CAGR 34%).