The Watercooler is an interactive portal, created by HBO vets Melissa Roth & Mark Ostrick, that leverages the eGuiders platform & network of influencers to create, promote and 'validate' original short-form content combining WB archival clips with current properties & talent. A cross-generational, cross-pollination content engine, The Watercooler would drive fan engagement and social reach while building awareness of upcoming films, series and products with interactive tools, personalization apps, contests, brand integration opportunities and eGuiders’ expansive reach.
Key to the strategy: The Watercooler video series, based on a fictional watercooler on the WB lot, where unlikely combinations of talent run into each other in & out of character. Awkward Run-Ins, a series created by eGuiders that combines classic and current footage. Drive-By Dating, the night-time version of the Watercooler. TheStandIn app that drops fans images into a scene. SceneStealer, the online editing tool.