The next BIG social media tool that would benefit so many people. The power of social media can be used to assist those individuals who ask the simple question “Hey, can someone please refer me to a trustworthy person? I need to find someone or a company to provide a service but I don’t know where to look and I am afraid of using a company that I have never heard of”
The concept is simple, take the endorsements of your contacts to contractors/companies that they trust and allow others to find these people and establish the trust ring. I see it as a simple to use version of Google, with the social networking powers of LinkedIN, but with the level of ease for everyone to use as Facebook. No gimmicks, no games, and if contractors want to showcase their work, then they can get a premium version so that their “trustworthy” site can be viewed by others.
This would be a marketing goldmine for the amount of data that would be produced like epinions.com but tied to your network of contacts.