The Sweetest Serendipity was created one day while I was in college after I got tired of purchasing beauty products that didn't cater to my skin and hair needs. They just didn't work! Many products on the market today aren't formulated for ethnic skin. As a scientist I understand how the body works and as a woman I know what my skin needs and what it should feel like. My products are for all skin types: black, asian, latina, and caucasian. Good skin care has no color!