The Roobin Project helps startups take their ideas from paper to the real world. It mentors and helps build an ecosystem that helps the startup through the first 2 years of its existence. The Project plans to offer services from its panel of providers in exchange for equity from Startups. The Project would in turn issue a tradable virtual credit note to the startups that can be encashed or retained for trading at a later date. The credit notes are pegged to the cumulative value (NAV) generated by the startups under The Project. The Project eventually expects that it would be able to create a trading exchange for the startups in India to be able to raise money directly from individual investors.