The Outsider is a regional news organization building a new media project that will meld the best aspects of traditional print and broadcast coverage in a device responsive online format.
Seeking to build revenue streams that bolster traditional publishing revenues, we will provide a multi-vendor e-commerce platform to artists, makers, crafters and others operating specifically within the San Francisco Bay Area. Our market already possesses an ethic of local buying, and we will provide the online platform. We intend to use this local collection of talent as a springboard for organizing major events.
Tuning in for a steady diet of news and calendar listings, our audience drives e-commerce traffic. Each new vendor brings a new social network, growing our audience. Prototyped geo-location software will allow us to custom tailor the geography of web based banner and video advertising to attract advertisers directly in a regional market by guaranteeing location appropriate audience.