The Knoble is a news and opinion site geared towards digital natives that features nonprofits and socially-conscious companies. We will be advocates for charitable opportunities and share how others can get involved. The Knoble will be run like a new-school journalism website, including feature reporting, a community of bloggers, videos, and partnerships that align with our mission. Our greatest asset is our readers, so we will pride ourselves on putting them before advertisers. This means optimizing for compelling content that readers are willing to pay for rather than publishing articles for the sake of page views to attract and please advertisers.
We don’t mind reading the boring reports and case studies for our readers so we can present them in a more digestible way. We will do this by incorporating video, giving tangible context to big problems, and empowering our audience to become modern day philanthropists.