When it comes to sending people birthday and Christmas gifts, people try to find a pleasant gift, but this moment can easily become a hard time for the giver and a disappointment for the receiver.
The Coffret, a start-up that hopes to reinvent gift-giving, seems like it could offer the perfect solution. The company allows people to use a simply-designed web site to choose gifts to form a small catalog of gifts (10 gifts). The person receiving the gift is then sent in the mail a beautifully designed and personalized catalog that allows them to choose a gift, which is then also sent to them for free in the mail.
It’s the perfect solution for everyone involved: the person sending the gift doesn’t have to go to the store and post office, and the person receiving the gift gets something they might actually want.