More than 90% of the startups, never go past the early adopter stage to reach early majority. Some do not even reach early adopter stage.
Early Adopters are people who have a latent or active need for a product/service and are willing to be the first customers to try them out. They give useful feedback helping the product development. Some early adopters influence their friends and family, and also help seed the growth for the startup. We call them customer champions or TechChamps
We are building a super cool tool for startups. We call it "Customer Development as a Service".
We have a community + SaaS model. We are building an engaged community of TechChamps in different categories. Startups can plug into the community to get discovered, get right early adopters, and get good feedback. Thus helping the startups speed up their customer development and product iterations.
Think of pinning a post to the top of HackerNews. We intend to drive the same value to a startup, and more.