The business is a social network smartphone based taxi booking service which connects customers with taxi drivers.
A downloadable app shared by taxi drivers and customers instantly connects customers who need a taxi with nearby drivers. The service is free to use for customers and brings a wealth of extra features such as driver preferences (i.e. a female driver for single women or the vulnerable) or scheduling times to look for available taxis. For drivers, they will pay a small percentage commission for any customer facilitated by the application. In addition, drivers and customers can rate each other; further creating a positive social environment and peace of mind. The service can also work with other social networks such as Facebook or Twitter.
Development of the app and service is relatively low, with low ongoing maintenance and administrative costs. We believe money invested will achieve ROI within 12 months, and with the growing smart phone market could expand globally.