Targeter App is a behavioral targeting framework. It lets you create call to actions corresponding to user behavior.
1. On an ecommerce website, if a user is spending more than 20 minutes on one product page, show them a message which says "Buy the product right now to get 5% discount".
2. Similarly a content publisher can target ads based on geography and user-behavior.
3. Airline ticketing sites can chat with the buyer when it shows certain behavior.