You've got amazing mobile and social tools when you're studying in college, looking for a date, connecting with old friends, sending selfies, looking for a job, even raising money for your start-up.
Then you have a child. And it's like walking through a time portal to 1999.
You live in email again. Yahoo Groups rules your world. Nothing is mobile. The social graph is invisible (which stinks because you can never remember anyone's name). What should bring you joy (kids!) becomes a digital theater of pain. Also, paper flyers.
We're solving that problem, and by doing it we're lighting up one of the biggest unmapped social graphs out there.
If you're a parent, you know the problems we're talking about. Otherwise if you're using one of those dating apps, you'll be damn glad there's TapRoot in a few years -- so you might as well help us make it happen.