Tapptus is a start-up company which captures and stores information about people's habits and hobbies, such as interest in sports, food or clothing. This information is then analyzed by the Tapptus program, a learning and inference software application that identifies and delivers information and advertising that will be of interest to the target individual.
Some examples are digital menus in restaurants, guides with custom workouts for each user in gyms, digital clothing store catalogs, and endless possibilities for other establishments.
This program facilitates the consumption of services and products that the establishment offers. When users interact with apps, they trust that Tapptus knows their true tastes, their real buying patterns, and exact overall profile. This in turn allows the app to deliver information about services and brands that are relevant to the individual's tastes, location, and hobbies.