For over 100 years movie theaters have failed to capture patrons at their maximum point of persuasion: right after watching a movie trailer.
TangoCommerce lets movie patrons buy tickets with their phones during or after seeing a trailer.
The TangoCommerce technology for dynamic in-theater ticket purchases using cell phones and barcodes is patent protected. Utility patents were granted February 2014.
- Studios can use the data to predict a movie's success and optimize its marketing budget. The data can also be leveraged to adjust the trailer and/or movie ending for maximum viewer acceptance / revenue optimization.
- Studios and theaters gain a new revenue source.
- Audiences can satisfy their purchase impulse.
Customers include studios (audience measurement, budget optimization) and theater chains (new revenue). Licensing opportunities include ticket services (eg. Fandango) and consumer research companies (eg. Nielsen).