The product is a mobile device game based on The Ordinary Animals children's book.
Set in a time before the book, two of the characters work together to escape disaster and death.
Children who have not read the book will find the game a good introduction to the story, reading the book will then add to the game experience.
Children who have read the book will find that the game adds to the experience of having read the book.
More books and games will form a network of linked entertainment.