Synapster is building a digital platform that pays consumers for the browsing data they generate and give away every day, and helps marketers reach customer retention, growth, sales and brand awareness goals by seeing, with unprecedented depth, how consumers interact online with the marketer’s brand and their competitors brand.
How it works: Consumers signup and easily install a browser plug-in on their computer or Android smartphone. Then reputable, pre-screened marketers use Synapster to send beautiful, mobile-friendly email campaigns to opted-in Synapster consumer subscribers. Consumers are paid up to 25 cents per unique click for each email campaign. Marketers then use Synapster to see, in real-time or historically, what consumers do after-the-click everywhere on the web - not just on their site. Synapster can do this because the browser plug-in provides a complete 360-degree anonymized view of our opted-in subscriber browsing history, while still respecting consumer privacy.