“We noticed a massive shift in e-commerce - as the market becomes more competitive, profit margins are shrinking and the CPA is rising. As a result, e-commerce retailers are shifting to increase AOV by offering bundles. Until now, all solutions have been manual and ineffective.” Anthony Ng Monica, CEO.
Swogo’s research and development is led by CTO Dimitar Kazakov, alongside e-commerce experts such as Richard Anson from Reevoo and IBM’s Head of Smarter Commerce, Chris Withers. Both of whom have leveraged their key retail insights to develop an industry-first technology.
Swogo’s technology creates the most relevant bundles based on compatibility and purpose for all product categories, from technology bundles to outfitting in fashion. In order to maximise sales, their machine learning algorithms take into account profit margins, availability, customer behaviour, and more.
Swogo is headquartered in London with offices in Amsterdam.