SwishMetrics is an online analytics and insights platform for athletes of all ages. Our initial product offering is a wearable device for basketball players that electronically captures field goal makes, field goal misses, shot location, and form technique feedback for players to use in practice environments. This patent-pending motion tracking technology has cross-functionality to other sports that we will target after basketball, such as volleyball, baseball, swimming, and tennis.
In November of 2013 we partnered with Astro Studios, designers of Nike's FuelBand, to create the industrial design and brand identity for our initial product offering. We have also established several high profile partnerships with NBA players to become brand ambassadors to the company. These players have tested and used the product first hand.