Every year in the U.S. marketers spend $60B on shopper marketing, yet a staggering 75% of new consumer products fail. The root cause of this inefficiency is the disintermediation between consumers and marketers. Consumers are hungry for promotions of relevant products and love to share their experiences with others. Meanwhile marketers desperately need better ways of finding the right consumers(data) and engaging them(access).
Swaggable has a bold new vision to create a better, more direct and more honest connection between consumer demand and new products by employing permission-based data and the social graph.
We’re enabling marketers to target consumer-specific promotions to the right consumers, and empowering consumers to use their data to get offers for relevant products.