We're a Hip-Hop lifestyle blog dedicated to integrity, filtering out the "whack" in the entertainment business. So, in short, we'll never support fakes, phonies, or anything of the like. Supercold is composed of Hip-Hop, streetwear and sneaker aficionados, who also happen to be graphic designers, art directors and photographers. Good mix, right? Connections are set in place pretty well at this point, money is just the issue now.