1-Real life is the best way to create an emotional connection.
2-Great real lifestyles are the best way to create purchase impulsion and high conversion rate.
3-The futur of ecommerce is about story telling.
Yet, Ecommerce websites and apps are merely product catalogues = the conversion rate are very low.
Style and the Cit first iOS app ‘s photo novels featuring stylish people, taken in picture in their real life made it quickly addictive and loved by 300 000 users.
Users spent up 14 to 20 min per session (see documentation)
The new SATC app will offer to :
1- Great street style & lifestyle stories to save and shop from.
1- Improve their branding by posting great stories
2- Save money by micro targeting fans
3- Make money by selling they products
Celebrities and models will join the app to post pictures of their real life and earn money from it in a big range.