Cloud Options lets companies prebook future cloud usage, securing lower prices. Our clients make us responsible for paying providers, and they pay us on terms to suit them. We remove irritations like the use of credit cards and prepayment, and allow companies to budget for their cloud usage.
The role we fill in the cloud market is analogous to that filled by trading houses and investment banks' commodities desks. The business model is similar, but the application of it to cloud is unique.