Retailers rely on price promotions to stimulate sales and move slow or old inventory. But traditional promotions are inefficient as they lack the ability to target specific customer segments, are costly and slow to run and set up and they offer very little data that can be used to understand customers better (and improve future promotions and marketing).
Spaaza's technology lets retailers create personalised prices and promotions which can be used to:
- increase conversion in store
- increase visits and footfall
- increase loyalty
To get a personal price shoppers scan a barcode in store with their phone and then show their phone at checkout. Spaaza's technology delivers a personalised price based on rules set up by the retailers and then redeems the price through a connection with the POS.
Retailers can monitor conversion and get deep, real-time insight into in store behaviour with Spaaza's analytics and dashboard.