If you're like us (and most TV viewers) then you have wondered how to buy those shoes from Sex & the City, download that song from American Idol, or find the location of that restaurant on the Travel Channel.
However, we (and most TV viewers) do not want to install yet another app or use an app while we're relaxing during our favorite TV program in order to receive this information.
Soundl.ly solves this Tv-Commerce problem.
Through patented technology, Soundl.ly embeds "codes" (i.e., an audio watermark) into TV programs and enables existing apps to continuously detect and receive these codes, even if the app is not running. These codes allow the app to present information about the product or place that is being viewed on TV, automatically, without any action from the viewer. Products and places are now easily discoverable for viewers, resulting in higher conversion rates for product sellers, increased traffic to apps and new sources of revenue for broadcasting companies.