Soil IQ is a smartphone app and hardware soil probe that makes it easier for gardeners and small farmers to grow food sustainably. Together with Yves Behar and fuseproject, Soil IQ is revolutionizing food production for the 100 Million US households with a lawn or garden. Soil IQ monitors and wirelessly streams soil nutrient content, pH, temperature, moisture and light data from the garden to the cloud. Using proprietary analytics, the platform generates custom tailored recommendations to growers to optimize seed selection, fertilization, watering and reduce waste. Soil IQ works with soil-based or hydroponic grows and can be calibrated for a variety of food or medicinal crops. Users receive SMS or twitter-based alerts when their plants need attention, and can buy/sell/trade their crops (or share data) with their friends and neighbors.