Brands recognize traditional marketing tactics are becoming less and less effective with the Millennial consumer. SocialLadder is mobile technology, white-labeled for brands, giving them the ability to speak the language Millennials respond to –true Product Discovery rather than marketing hype.
SocialLadder is deployed by brands as either a new mobile app or embedded into their existing mobile platform. Consumers discover the brand in a gamified environment. Rewards and experiences are unlocked through a score composed of two primary components:
• Influence- calculated from the size of a user’s social voice/reach
• Engagement- calculated via content creating challenges
Brands build a community of influencers virally, while driving valuable word of mouth impressions and retaining ownership of the media, data and conversations generated.