If you have ever used Trivago or Kayak, you were probably shocked by the number of different room prices and different channels you can use to book the same hotel. But did you know that hotels pay a commission between 15 and 40 % for each of these bookings to Online Travel Agencies?
Each Online Travel Agency offers his own promotions and ways to increase bookings, so what should a hotel do? Go for a CPC on Tripadvisor or would it be more profitable to pay a commission to Booking.com? Our mission is to give hotels insight in the cost of each channels which we want to complement with recommendations on how to effectively improve their performance on each of those channels.