The Linemakers Fantasy Sportsbook is a free-to-play simulation / social game for Facebook and mobile. Taking a previously confusing array of wagering options to the non-professional bettor, the product presents a real-world but playful and engaging social game that educates and excites the player in a no-risk environment. The game is designed to exploit players’ hometown loyalties, personal rivalries, competitive nature and curiosity to teach and entertain them in one of the last un-exploited areas of online social gaming.
The founder and senior management have a successful history of building sports media brands, including the regional sports networks that are now Fox Sports, and channels built from start-up including what is now Fox Sports 1 and NBC Sports Network – in all $10billion in asset value. The team created and debuted the weekly series The Linemakers on Discovery’s Velocity network this past season and has a long-term online video distribution deal at The Sporting News.