Social Good Network is the only social impact platform that makes it easy for brands to create, manage, and measure their cause marketing efforts across owned, earned, and paid media. Consumers are driving a major shift in brand marketing. In a world where they control the confluence of cause and commerce, successful engagement determines which brands win and which lose. As the price, quality and convenience of the products we buy becomes homogeneous, consumers increasingly want their purchases to be more than merely transactional; they want them to be meaningful as well. With over 2.5 billion aspirational consumers globally, purpose is now the 5th “P” in successful C-Suite strategies. Social Good Network provides a turnkey solution using cause storytelling and data-driven audience insights to build meaningful connections with consumers - to increase engagement and conversion - while generating a measurable social value proposition and unique customer profiles.