Shopping online is easier than shopping in a mall, as long as you know exactly what you want. The problem comes, when you don’t. Sosho lets users ask for real-time recommendations from their friends. We are building a marketplace, which connects fashion stores to social networks. We are selling the insights of users to help stores match clothes with people, and elevate shops’ conversion rates, and we are launching in Middle East with the help of our network. Only 15% of retail stores in MENA have a web presence. We are going to lower that barrier by building an accessible platform, and it’s going to be free. To survive in the changing fashion industry, shops need to engage with users, but people are shopping alone. There is not a solution, which helps you decide, easily and privately, which one? We connected two platforms, into one innovative marketplace, that offers people an in-store shopping experience with friends, helping you decide, does it fit?