SnoOwl provides businesses a simple value proposition: Use SnoOwl to reach a limitless, but targeted, audience in real time for free.
The user experience is similar to a cork board in a coffee shop or community center, individuals are drawn to cork boards because the information id relevant and important to their life.
As a result, SnoOwl is able to collect a vast amount of data about it's business user base and consumer user base.
SnoOwl uses this data to create relevant user experiences and display relevant b2b ads. SnoOwl unlike any social network can deliver big and small companies hot leads on a mass scale.
Currently there are very little ways for b2b sales to create relevant ads online like google creates ads for consumers. SnoOwl is positioning itself to move a portion of b2b as budgets online.
SnoOwl is currently testing this concept online and has been adopted by 315 businesses spanning several east coast cities.