Current Traction: $1.8M in sales in the test market for this product have demonstrated an optimum price-point of $15K. This tech, comprised of touch hardware and software, is a decade ahead of it’s competition. The beta version has been purchased by elite DJs around the world, as well as proving market penetration in hard-to-enter industries such as Cruise Lines, Hotels, and Resorts. SM’s second offering of a consumer software at $49 will serve the massive ‘bedroom DJ’ market, fuelled by the awareness brought by Emulator ELITE.
The demand is overwhelming, with over 10,000 sales inquiries received to date. SM has been holding back on sales for the last several months until the Emulator ELITE was complete. Emulator has not only first mover advantage, but also strong relationships with all interested parties in this marketplace. Emulator is the only large-screen performance touch experience, bundled with the most advanced, customizable software offering.