Smartfi.sh an application that you can use to easily create, join and run your own social networks (or, as we call them, your "ponds"). Ponds can be public or private, users can create as many as they like and access them with the same app.
The technology is based on a P2P architecture and on open standards like RSS: all content is safely hosted on cloud-based services, starting with Dropbox.
Smartfi.sh will be available first on the Mac App Store. iOS, Android and other platforms will follow.